About Bill Sprau

Creative, deliberate and critical thinker, from big picture strategy to pixel sized detail—taking things from idea to reality.

• Automation development
  • Developed low code solution to enable non-technical paralegals and marketing assistants the ability to create and manage custom WordPress landing pages with optimized featured images and custom intake forms by simply filling out a form embedded in their existing Monday workflow
    • Intricate solution utilized four Make scenarios (create, edit, publish/unpublish, and feature), Jotform, Cloudinary, WordPress, Monday and Postmark
    • Eliminated need for any manual hourly IT staff assistance and request lag time
    • Reduced multiple five figure annual software subscriptions and developer dependencies to a $120 annual Make subscription and existing software
    • Mirrored WordPress backend for custom post types to be viewed and edited from same Monday board for inventory and management purposes
  • Automated email integration into Monday CRM to generate and send email based on contacts' status updates and return appropriate CRM update, saving approximately 30 hours of weekly human labor with a zero error tolerance requirement
  • Automated website practice settlement amount updates from practice's Monday boards to WordPress landing pages (examples here and here)
• Website development and maintenance
  • Developed and maintained more than a dozen Kinsta hosted Divi themed WordPress websites, including the firm's two main sites of www.sirillp.com and www.joinclassactions.com
  • Coordinated content management with managing partner, several practice attorneys, marketing and the privacy team
  • Updated themes and plugins and continued effort to reduce plugin dependencies
  • Legal policy and cookie management utilizing CookieYes and Termageddon solutions
  • Customized staff page management and HR job postings
• Book design and publishing
  • Designed cover and interior layout utilizing Adobe InDesign (.indb) for print and Vellum for ePub of Amazon best seller
  • Published for initial launch and continued edits, including the addition of Audible ACX version
  • Managed independent publishing fulfillment with Lakeside Books to print, store and ship on demand at prices lower than Amazon
  • Prepared for author appearance (including author landing page) on the Joe Rogan Experience podcast
• Created and edited video for websites and managing partner speaking events
• Maintained enterprise Jotform solution for more than 100 forms across various firm needs
• Created presentations for court cases and speaking events
• Designed logo and brand identity, and developed initial website with Webflow and Memberstack for startup organization Class Cash
• Provided graphic design solutions for marketing team needs
• Created and sent marketing emails through HubSpot

• Managed projects between C-level leadership, software developers and clients
• Produced UX/UI, graphic design and software documentation
• Provided client relations, analytics, reporting and ADA compliance

Creative Director (2007 - 2012) • Design Manager (2004 - 2007) • Graphic Designer (2001 - 2004)

• Led an 18 member in-house creative services department comprised of three teams:
  • graphic design team provided visual solutions for all marketing channels and internal communications
  • print production team responsible for more than 12 million pieces produced and distributed annually
  • digital marketing team utilized a six figure monthly budget across 11 advertising and social media channels
• Created the signature Big Red Bus® brand of bloodmobiles, OneBlood brand guide and several sub-brands, including Target Your Type®, I Am OneBlood, Donor Rewards and Blood Donor Milestones
• Managed a multi-million dollar budget supporting a five state Southeast footprint with 90 locations and 200 Big Red Bus® mobile collection units
• Developed and implemented custom marketing request system to manage workflow between sales/recruitment team and marketing, originally a custom built solution which evolved into Adobe Workfront
• Designed and managed oneblood.org website with more than five million unique annual visitors utilizing Solodev CMS
• Served as brand lead during many corporate mergers, ensuring seamless transition of critical elements, from marketing materials to building signage
• Delivered extensive B2B and internal presentation and communication work for the executive, human resources, med-tech and facilities teams
• Directed brand and and creative strategy for several spin-up vertical organizations
• Wrote and edited copy across most of the above

• Syracuse University | Bachelor of Fine Arts, Illustration Major | Chancellor's Scholar